#IDontCare
Duet
Awards & Recognitions:
+1 Gold - Effie Ecuador
+1 Silver - Effie Ecuador
+2 Bronze - Festival Cóndor
+1 Finalist - Effie LATAM
Creative Team:
James Pérez, Martha Montenegro, Manuel Hoffman y Juan Manuel Larco.
There is a place where misogyny is felt more strongly and it is in social networks. Countless comments attacking women for how they look, think or act.
We had to answer to those digital insults, but not from a desktop or traditional way.
In Ecuador the phrase “lo que digas me resbala” or "it slips like soap on the skin" is used to express that nothing affects so deep in you. So, on International Women's Day, we engraved on our products hate messages that women have received on social media to spark a conversation and encourage them to show haters what empowered women do with sexist comments.
We had to answer to those digital insults, but not from a desktop or traditional way.
In Ecuador the phrase “lo que digas me resbala” or "it slips like soap on the skin" is used to express that nothing affects so deep in you. So, on International Women's Day, we engraved on our products hate messages that women have received on social media to spark a conversation and encourage them to show haters what empowered women do with sexist comments.