#BurningKings
BURGER KING
Awards & Recognitions:
+1 Worldwide Gold (the first of Ecuador) - Innovation
+1 Gold - Clio Entartainment - Gaming
+1 Bronze - Clio Awards - Direct
+1 Bronze - New York Festivals - Direct
+1 Bronze - ADC - Innovation
+1 Bronze - FIAP - Formats
+1 Merit - ADC - Mobile
+1 Merit - ADC - Experiential Design
+1 Merit - ADC - Advertising
+1 Finalist - New York Festivals - Innovation
+1 Finalist - FIAP - Innovation
+1 Shortlist - ADC - Promo
+1 Shortlist - ADC - Direct
+1 Shortlist - ADC - Innoation Design
+Winner - The Burger King Level Up Challenge
+Muse by Clio - Interview
+Forbes - Publication
+Ads of the World - Publication
+AdForum - Publication
Creative Team:
James Pérez, Eduardo Chiriboga, José Aguilar, Alexis Guanín, Jonathan Rodríguez y Santiago Rentería.
According to research by Limelight Networks, gamers spend more than 6 hours a week playing online (only in the United States) and all of this time is making gaming devices become hot, really hot!
It doesn't matter how efficient cooling system a laptop, PS5 or Xbox uses, because all of them start to overheat over time.
So, as the 100% flame-grilled burgers restaurant, we decided to transform gaming overheating into the hottest delivery promo by creating a limited series of stickers with a thermal sensor which measures the Fahrenheit degree that gaming devices reach.
Once it reaches a high temperature, the sticker will change its color and it’ll send you mobile notifications via Bluetooth, a lot of them!
The more you play, the more you enjoy, the more you eat!
It doesn't matter how efficient cooling system a laptop, PS5 or Xbox uses, because all of them start to overheat over time.
So, as the 100% flame-grilled burgers restaurant, we decided to transform gaming overheating into the hottest delivery promo by creating a limited series of stickers with a thermal sensor which measures the Fahrenheit degree that gaming devices reach.
Once it reaches a high temperature, the sticker will change its color and it’ll send you mobile notifications via Bluetooth, a lot of them!
The more you play, the more you enjoy, the more you eat!