BIO.
My career as a creative copywriter started with a promise to Julián (my son): I would never write about myself in third person and I would work very hard for him.
Since then, I’ve had the fortune of being recognized by Cannes Young Lions (Ecuador), D&AD/New Blood, The One Club For Creativity/Art Directors Club, Clio Awards, El Ojo de Iberoamérica, New York Festivals, Best Ads, Luum Awards, Festival Volcán, Festival Caribe, Festival Antigua, FIAP, Festival Cóndor, Effie Ecuador, Effie LATAM, Lüzer’s Archive, Forbes, among others.
I currently work as a Freelance Creative Director/Copywriter and I approach every brief as if it were the first, so that Lianne (my daughter) can be proud of me too.
Since April 2025, I’ve started a new chapter in the U.S., and this time the promise is to myself: to never stop learning, creating with purpose, enjoying the process and putting my family first always.
WORKING EXPERIENCE.
Punto99 (Ecuador)
2013-2015
MullenLowe (Ecuador)
2015-2016
Publicis (Ecuador)
2016-2018
FCB (Ecuador)
2018-2019
DDB (Guatemala)
2020
Commonwealth McCann (Ecuador/Perú)
2020-2021
Ogilvy (Honduras)
2021-2022
BBDO (Colombia)
2022-2023
Nobox (USA/México/Centroamérica/Ecuador)
2023
BeFlamingo (Ecuador)
2023-2024
Kinesso (LATAM)
2025
PRESS.
Cannes Young Lions (Ecuador) Winner - El Universo
Cannes Young Lions (Worldwide) Competitor - El Universo
Outstanding Graduate - UDLA
Burger’s King Level Up Challenge Winner (Worldwide) - Forbes
Clio Innovation Winner (Worldwide) - Muse by Clio
D&AD New Blood Winner (Yellow Pencil) - Forbes
Portfolio Night (Miami Edition) Winner - The One Club For Creativity
All-Stars (Worldwide) Winner - The One Club For Creativity
AWARDS & RECOGNITIONS.
Young Lions (Ecuador)
+1 Gold
+1 Silver
+1 Bronze
+3 Consecutive National Finals (Quito-Guayaquil)
Cannes Lions (France)
+Young Lions Competitor (Worldwide)
+Ecuadorian Creative Representative
Clio Awards (USA)
+The Burger King Level Up Challenge Winner
+1 Innovation Gold (the first for Ecuador)
+1 Gold (Clio Entertainment)
+1 Bronze
New York Festivals (USA)
+Grand Jury
+2 Bronzes
FIAP (USA)
+1 Bronze
+1 Finalist
Art Directors Club/Young Ones (USA)
+1 Bronze Cube (the first for Ecuador)
+3 Merits
+3 Shortlists
The One Club for Creativity/Portfolio Night (USA)
+Miami Best Portfolio
+Chosen As Miami All-Star
The One Club for Creativity/All-Stars (Worldwide)
+Best Copywriting
+Best Concept
+Best Presentation
+Best Group (FCB Toronto Team)
+Best Of Show
+All-Stars Winner (Worldwide)
D&AD/New Blood (UK)
+1 Yellow Pencil (the first for Ecuador)
El Ojo de Iberoamérica (Argentina)
+1 Gold
+1 Silver
+2 Bronzes
+3 Finalists (New Talents Competition)
Festival de Antigua (Guatemala)
+1 Grand Prix
+2 Gold
+1 Silver
Festival Volcán (Costa Rica)
+1 Silver
+1 Bronze
Festival Cóndor (Ecuador)
+1 Grand Prix
+2 Silvers
+5 Bronzes
Effie (Ecuador)
+1 Gold
+2 Silvers
Effie (LATAM)
+1 Gold
+1 Silver
+1 Finalist
Ads Of The World (Worldwide)
+8 Publications
Best Ads (Worldwide)
+4 Publications
Lüzer’s Archive (Worldwide)
+2 Publications
+2 Selected For 200 Best (2023)
Forbes (Ecuador)
+2 Interviews/Publications
EDUCATION.
+Bachelor's Degree In Advertising (2013-2018) - UDLA
+Diploma In Strategy, Conceptualization, Creativity & Innovation (2020-2022) - The Pub School
RANKINGS.
#7 Creative Director - El Cóndor 2024
#1 Best Creative of LATAM - ADC/Young Ones 2022
#4 Best Creative of LATAM - Young Ones 2022
#1 All-Stars Worldwide 2022
#1 Portfolio Night Miami 2022
#1 Creative Copywriter - The Burger King Level Up Worldwide Challenge 2020-2021
#2 Cannes Young Lion (Ecuador) 2020
#2 Best Creative Of Centroamérica & Caribe - El Ojo de Iberoamérica 2020
#Top10 Best of New Talents - El Ojo de Iberoamérica 2020
#3 Cannes Young Lion (Ecuador) 2019
#1 Cannes Young Lion (Ecuador) 2018
Young Lions (Ecuador)
+1 Gold
+1 Silver
+1 Bronze
+3 Consecutive National Finals (Quito-Guayaquil)
Cannes Lions (France)
+Young Lions Competitor (Worldwide)
+Ecuadorian Creative Representative
Clio Awards (USA)
+The Burger King Level Up Challenge Winner
+1 Innovation Gold (the first for Ecuador)
+1 Gold (Clio Entertainment)
+1 Bronze
New York Festivals (USA)
+Grand Jury
+2 Bronzes
FIAP (USA)
+1 Bronze
+1 Finalist
Art Directors Club/Young Ones (USA)
+1 Bronze Cube (the first for Ecuador)
+3 Merits
+3 Shortlists
The One Club for Creativity/Portfolio Night (USA)
+Miami Best Portfolio
+Chosen As Miami All-Star
The One Club for Creativity/All-Stars (Worldwide)
+Best Copywriting
+Best Concept
+Best Presentation
+Best Group (FCB Toronto Team)
+Best Of Show
+All-Stars Winner (Worldwide)
D&AD/New Blood (UK)
+1 Yellow Pencil (the first for Ecuador)
El Ojo de Iberoamérica (Argentina)
+1 Gold
+1 Silver
+2 Bronzes
+3 Finalists (New Talents Competition)
Festival de Antigua (Guatemala)
+1 Grand Prix
+2 Gold
+1 Silver
Festival Volcán (Costa Rica)
+1 Silver
+1 Bronze
Festival Cóndor (Ecuador)
+1 Grand Prix
+2 Silvers
+5 Bronzes
Effie (Ecuador)
+1 Gold
+2 Silvers
Effie (LATAM)
+1 Gold
+1 Silver
+1 Finalist
Ads Of The World (Worldwide)
+8 Publications
Best Ads (Worldwide)
+4 Publications
Lüzer’s Archive (Worldwide)
+2 Publications
+2 Selected For 200 Best (2023)
Forbes (Ecuador)
+2 Interviews/Publications
EDUCATION.
+Bachelor's Degree In Advertising (2013-2018) - UDLA
+Diploma In Strategy, Conceptualization, Creativity & Innovation (2020-2022) - The Pub School
RANKINGS.
#7 Creative Director - El Cóndor 2024
#1 Best Creative of LATAM - ADC/Young Ones 2022
#4 Best Creative of LATAM - Young Ones 2022
#1 All-Stars Worldwide 2022
#1 Portfolio Night Miami 2022
#1 Creative Copywriter - The Burger King Level Up Worldwide Challenge 2020-2021
#2 Cannes Young Lion (Ecuador) 2020
#2 Best Creative Of Centroamérica & Caribe - El Ojo de Iberoamérica 2020
#Top10 Best of New Talents - El Ojo de Iberoamérica 2020
#3 Cannes Young Lion (Ecuador) 2019
#1 Cannes Young Lion (Ecuador) 2018