BIOMy career as a Creative Copywriter began with the promise I made to Julián (my son): “I’ll never write about myself in third person, and I’ll work very hard for you to be proud of me one day.”
Since then, I’ve been fortunate to build a 12+ year award-winning career developing creative and effective ideas and campaigns for local and global brands across Latin America, a thing that brought me today to the Hispanic market in the United States (where I’m authorized to work for any employer).
But what matters most is that, even after all these years in advertising & marketing, I still approach every brief as if it were my first so that Lianne (my daughter) can be proud of me too.
WORKING EXPERIENCE
Creative Trainee > Junior Copywriter
Punto 99 (Ecuador)
2013 - 2015
Junior Copywriter > Senior Copywriter
MullenLowe (Ecuador)
2015 - 2016
Senior Copywriter
Publicis (Ecuador)
2016 - 2018
Senior Copywriter
FCB (Ecuador)
2018 - 2019
Freelance Creative Copywriter/Director
DDB (Guatemala) [Remote]
2020
Senior Copywriter > Creative Director
McCann (Ecuador) [Hybrid]
2020 - 2021
Creative Director (Copywriter)
BBDO (Colombia) [Remote]
2022 - 2023
Digital Creative Director
Nobox (U.S.) [Remote]
2023
Associate Creative Director > Creative Director
Be Flamingo (Ecuador) [Hybrid]
2023 - 2024
Freelance Creative Consultant
Kinesso (Ecuador) [Remote]
2025
EDUCATION
Bachelor's Degree In Advertising
Universidad de Las Américas
2018
+Diploma In Strategy, Concept, Creativity & Innovation
The Pub School
2020 - 2021
PRESS
El Universo - Cannes Young Lions Winner (Ecuador)
El Universo - Cannes Young Lions Competitor (Worldwide)
Forbes - Burger’s King Level Up Challenge Winner (Worldwide)
Muse by Clio - Clio Innovation Winner (Worldwide)
Universidad de Las Américas - Outstanding Graduate (Ecuador)
Forbes - D&AD New Blood Winner (Yellow Pencil)
The One Club For Creativity - Portfolio Night Winner (Miami Edition)
The One Club For Creativity - All-Stars Competition Winner (Worldwide)
AWARDS & RECOGNITIONS
Cannes Lions (France)
+Young Lions Competitor (Worldwide)
+Ecuadorian Creative Representative 2018
Cannes Young Lions (Ecuador)
+1 Gold
+1 Silver
+1 Bronze
+3 Consecutive National Finals
+1 Shortlist
Clio Awards (U.S.)
+1 Innovation Gold (The first for Ecuador)
+The Burger King Level Up Challenge Winner (Worldwide)
+1 Gold
+1 Bronze
New York Festivals (U.S.)
+2 Bronzes
+Grand Jury 2022
FIAP (U.S.)
+1 Bronze
+1 Finalist
The One Club For Creativity/Art Directors Club/Young Ones (U.S.)
+1 Bronze Cube (The first for Ecuador)
+3 Merits
+3 Shortlists
Portfolio Night (U.S.)
+Miami Best Portfolio 2021
+Chosen for the All-Stars Worldwide 2021
All-Stars (Worldwide)
+Best Copywriting
+Best Concept
+Best Presentation
+Best Group (FCB Toronto Team)
+Best Of Show
+All-Stars Worldwide Winner 2021
D&AD/New Blood (U.K.)
+1 Yellow Pencil (The first for Ecuador)
El Ojo de Iberoamérica (Argentina)
+1 Gold
+1 Silver
+2 Bronzes
+5 Shortlists
+9 Finalists (3 in the New Talents Competition)
Antigua Festival (Guatemala)
+1 Grand Prix
+2 Gold
+1 Silver
Volcán Festival (Costa Rica)
+1 Silver
+1 Bronze
Cóndor Festival (Ecuador)
+1 Grand Prix
+2 Silvers
+5 Bronzes
Lux Awards (Ecuador)
+2 Silver
+1 Bronze
Effie (Ecuador)
+1 Gold
+2 Silvers
Effie (LATAM)
+2 Golds
+2 Silvers
+1 Finalist
Forbes (Ecuador)
+2 Publications/Interviews
Ads Of The World
+10 Publications
Best Ads
+4 Publications
Lüzer’s Archive
+2 Publications
+2 Selected For 200 Best (2023)
RANKINGS
#7 Creative Director (Ecuador) 2024
#6 Crema Ranking (Local Agency) 2024
#1 Best Creative Of LATAM (ADC/Young Ones) 2022
#4 Best Creative Of LATAM (Young Ones) 2022
#1 All-Stars (Worldwide) 2022
#1 Portfolio Night (Miami) 2022
#3 Crema Ranking (Local Agency) 2022
#1 Crema Ranking (Local Agency) 2020
#2 Cannes Young Lions (Ecuador) 2020
#2 Best Creative Of Central America & Caribe (El Ojo de Iberoamérica) 2020
#Top10 Best Of New Talents (El Ojo de Iberoamérica) 2020
#10 Ranking Crema (Local Agency) 2020
#3 Cannes Young Lions (Ecuador) 2019
#1 Cannes Young Lions (Ecuador) 2018
Cannes Lions (France)
+Young Lions Competitor (Worldwide)
+Ecuadorian Creative Representative 2018
Cannes Young Lions (Ecuador)
+1 Gold
+1 Silver
+1 Bronze
+3 Consecutive National Finals
+1 Shortlist
Clio Awards (U.S.)
+1 Innovation Gold (The first for Ecuador)
+The Burger King Level Up Challenge Winner (Worldwide)
+1 Gold
+1 Bronze
New York Festivals (U.S.)
+2 Bronzes
+Grand Jury 2022
FIAP (U.S.)
+1 Bronze
+1 Finalist
The One Club For Creativity/Art Directors Club/Young Ones (U.S.)
+1 Bronze Cube (The first for Ecuador)
+3 Merits
+3 Shortlists
Portfolio Night (U.S.)
+Miami Best Portfolio 2021
+Chosen for the All-Stars Worldwide 2021
All-Stars (Worldwide)
+Best Copywriting
+Best Concept
+Best Presentation
+Best Group (FCB Toronto Team)
+Best Of Show
+All-Stars Worldwide Winner 2021
D&AD/New Blood (U.K.)
+1 Yellow Pencil (The first for Ecuador)
El Ojo de Iberoamérica (Argentina)
+1 Gold
+1 Silver
+2 Bronzes
+5 Shortlists
+9 Finalists (3 in the New Talents Competition)
Antigua Festival (Guatemala)
+1 Grand Prix
+2 Gold
+1 Silver
Volcán Festival (Costa Rica)
+1 Silver
+1 Bronze
Cóndor Festival (Ecuador)
+1 Grand Prix
+2 Silvers
+5 Bronzes
Lux Awards (Ecuador)
+2 Silver
+1 Bronze
Effie (Ecuador)
+1 Gold
+2 Silvers
Effie (LATAM)
+2 Golds
+2 Silvers
+1 Finalist
Forbes (Ecuador)
+2 Publications/Interviews
Ads Of The World
+10 Publications
Best Ads
+4 Publications
Lüzer’s Archive
+2 Publications
+2 Selected For 200 Best (2023)
RANKINGS
#7 Creative Director (Ecuador) 2024
#6 Crema Ranking (Local Agency) 2024
#1 Best Creative Of LATAM (ADC/Young Ones) 2022
#4 Best Creative Of LATAM (Young Ones) 2022
#1 All-Stars (Worldwide) 2022
#1 Portfolio Night (Miami) 2022
#3 Crema Ranking (Local Agency) 2022
#1 Crema Ranking (Local Agency) 2020
#2 Cannes Young Lions (Ecuador) 2020
#2 Best Creative Of Central America & Caribe (El Ojo de Iberoamérica) 2020
#Top10 Best Of New Talents (El Ojo de Iberoamérica) 2020
#10 Ranking Crema (Local Agency) 2020
#3 Cannes Young Lions (Ecuador) 2019
#1 Cannes Young Lions (Ecuador) 2018