BIOMy career as a Creative Copywriter began with a promise I made to Julián (my son): “I’ll never write about myself in third person, and I’ll work very hard so that one day you’ll be very proud of me.”
Since then, I’ve been fortunate to built a career spanning over 12 years crafting creative, effective and bold ideas across Latin America. Today, I’m embracing new challenges in the U.S., thanks to my most recent achievement: the approval of my O-1 Visa for Extraordinary Ability (yes, you can hire me without a sponspor).
But what matters most is that I still approach every brief as if it were my first — so that Lianne (my daughter) will be proud of me too.
WORKING EXPERIENCE
Creative Trainee > Junior Copywriter
Punto99 (Ecuador)
2013 - 2015
Junior Copywriter > Senior Copywriter
MullenLowe (Ecuador)
2015 - 2016
Senior Copywriter
Publicis (Ecuador)
2016 - 2018
Senior Copywriter
FCB (Ecuador)
2018 - 2019
Senior Copywriter > Creative Director
McCann (Ecuador) [Hybrid]
2020 - 2021
Freelance Creative Copywriter/Director
DDB (Guatemala) [Remote]
2020
Creative Director (Copy)
BBDO (Colombia) [Remote]
2022 - 2023
Digital Creative Director
Nobox (U.S.) [Remote]
2023
ACD > Co-Creative Director
Be Flamingo (Ecuador) [Hybrid]
2023 - 2024
Creative Consultant
Kinesso (Ecuador) [Remote]
2025
AWARDS & RECOGNITIONS
Cannes Lions (France)
+Young Lions Competitor (Worldwide)
+Ecuadorian Creative Representative 2018
Cannes Young Lions (Ecuador)
+1 Gold
+1 Silver
+1 Bronze
+3 Consecutive National Finals
+1 Shortlist
Clio Awards (U.S.)
+1 Innovation Gold (The first for Ecuador)
+The Burger King Level Up Challenge Winner (Worldwide)
+1 Gold
+1 Bronze
New York Festivals (U.S.)
+2 Bronzes
+Grand Jury 2022
FIAP (U.S.)
+1 Bronze
+1 Finalist
The One Club For Creativity/Art Directors Club/Young Ones (U.S.)
+1 Bronze Cube (The first for Ecuador)
+3 Merits
+3 Shortlists
Portfolio Night (U.S.)
+Miami Best Portfolio 2021
+Chosen for the All-Stars Worldwide 2021
All-Stars (Worldwide)
+Best Copywriting
+Best Concept
+Best Presentation
+Best Group (FCB Toronto Team)
+Best Of Show
+All-Stars Worldwide Winner 2021
D&AD/New Blood (U.K.)
+1 Yellow Pencil (The first for Ecuador)
El Ojo de Iberoamérica (Argentina)
+1 Gold
+1 Silver
+2 Bronzes
+5 Shortlists
+9 Finalists (3 in the New Talents Competition)
Antigua Festival (Guatemala)
+1 Grand Prix
+2 Gold
+1 Silver
Volcán Festival (Costa Rica)
+1 Silver
+1 Bronze
Festival Cóndor (Ecuador)
+1 Grand Prix
+2 Silvers
+5 Bronzes
Effie (Ecuador)
+1 Gold
+2 Silvers
Effie (LATAM)
+1 Gold
+1 Silver
+1 Finalist
Forbes (Ecuador)
+2 Publications/Interviews
Ads Of The World
+10 Publications
Best Ads
+4 Publications
Lüzer’s Archive
+2 Publications
+2 Selected For 200 Best (2023)
EDUCATION
Bachelor's Degree In Advertising
Universidad de Las Américas
2013 - 2018
+Diploma In Strategy, Concept, Creativity & Innovation
The Pub School
2020 - 2021
RANKINGS
#7 Creative Director (Ecuador) 2024
#6 Crema Ranking (Local Agency) 2024
#1 Best Creative Of LATAM (ADC/Young Ones) 2022
#4 Best Creative Of LATAM (Young Ones) 2022
#1 All-Stars (Worldwide) 2022
#1 Portfolio Night (Miami) 2022
#3 Crema Ranking (Local Agency) 2022
#1 Crema Ranking (Local Agency) 2020
#2 Cannes Young Lions (Ecuador) 2020
#2 Best Creative Of Central America & Caribe (El Ojo de Iberoamérica) 2020
#Top10 Best Of New Talents (El Ojo de Iberoamérica) 2020
#10 Ranking Crema (Local Agency) 2020
#3 Cannes Young Lions (Ecuador) 2019
#1 Cannes Young Lions (Ecuador) 2018
PRESS
Cannes Young Lions (Ecuador) - El Universo
Cannes Young Lions (Worldwide) - El Universo
Burger’s King Level Up Challenge (Worldwide) - Forbes
Clio Innovation Winner (Worldwide) - Muse by Clio
Outstanding Graduate (Ecuador) - UDLA
Portfolio Night Winner (Miami Edition) - The One Club For Creativity
D&AD New Blood Winner (Yellow Pencil) - Forbes
All-Stars Competition (Worldwide) - The One Club For Creativity
Cannes Lions (France)
+Young Lions Competitor (Worldwide)
+Ecuadorian Creative Representative 2018
Cannes Young Lions (Ecuador)
+1 Gold
+1 Silver
+1 Bronze
+3 Consecutive National Finals
+1 Shortlist
Clio Awards (U.S.)
+1 Innovation Gold (The first for Ecuador)
+The Burger King Level Up Challenge Winner (Worldwide)
+1 Gold
+1 Bronze
New York Festivals (U.S.)
+2 Bronzes
+Grand Jury 2022
FIAP (U.S.)
+1 Bronze
+1 Finalist
The One Club For Creativity/Art Directors Club/Young Ones (U.S.)
+1 Bronze Cube (The first for Ecuador)
+3 Merits
+3 Shortlists
Portfolio Night (U.S.)
+Miami Best Portfolio 2021
+Chosen for the All-Stars Worldwide 2021
All-Stars (Worldwide)
+Best Copywriting
+Best Concept
+Best Presentation
+Best Group (FCB Toronto Team)
+Best Of Show
+All-Stars Worldwide Winner 2021
D&AD/New Blood (U.K.)
+1 Yellow Pencil (The first for Ecuador)
El Ojo de Iberoamérica (Argentina)
+1 Gold
+1 Silver
+2 Bronzes
+5 Shortlists
+9 Finalists (3 in the New Talents Competition)
Antigua Festival (Guatemala)
+1 Grand Prix
+2 Gold
+1 Silver
Volcán Festival (Costa Rica)
+1 Silver
+1 Bronze
Festival Cóndor (Ecuador)
+1 Grand Prix
+2 Silvers
+5 Bronzes
Effie (Ecuador)
+1 Gold
+2 Silvers
Effie (LATAM)
+1 Gold
+1 Silver
+1 Finalist
Forbes (Ecuador)
+2 Publications/Interviews
Ads Of The World
+10 Publications
Best Ads
+4 Publications
Lüzer’s Archive
+2 Publications
+2 Selected For 200 Best (2023)
EDUCATION
Bachelor's Degree In Advertising
Universidad de Las Américas
2013 - 2018
+Diploma In Strategy, Concept, Creativity & Innovation
The Pub School
2020 - 2021
RANKINGS
#7 Creative Director (Ecuador) 2024
#6 Crema Ranking (Local Agency) 2024
#1 Best Creative Of LATAM (ADC/Young Ones) 2022
#4 Best Creative Of LATAM (Young Ones) 2022
#1 All-Stars (Worldwide) 2022
#1 Portfolio Night (Miami) 2022
#3 Crema Ranking (Local Agency) 2022
#1 Crema Ranking (Local Agency) 2020
#2 Cannes Young Lions (Ecuador) 2020
#2 Best Creative Of Central America & Caribe (El Ojo de Iberoamérica) 2020
#Top10 Best Of New Talents (El Ojo de Iberoamérica) 2020
#10 Ranking Crema (Local Agency) 2020
#3 Cannes Young Lions (Ecuador) 2019
#1 Cannes Young Lions (Ecuador) 2018
PRESS
Cannes Young Lions (Ecuador) - El Universo
Cannes Young Lions (Worldwide) - El Universo
Burger’s King Level Up Challenge (Worldwide) - Forbes
Clio Innovation Winner (Worldwide) - Muse by Clio
Outstanding Graduate (Ecuador) - UDLA
Portfolio Night Winner (Miami Edition) - The One Club For Creativity
D&AD New Blood Winner (Yellow Pencil) - Forbes
All-Stars Competition (Worldwide) - The One Club For Creativity